Do I need to trademark my domain name?
If your brand name matches your domain name, you should consider getting a trademark so to legally protect your business. Having a trademark protects your business from infringement and the benefits of it become even clearer if your company is planned to operate fully online.
Depending on your location and other factors, you can trademark your business name for between $100 and $400. Some companies decide to register multiple domains as a cheaper alternative of preventing brand thefts in the digital space, as well as domain blackmails. Cybersquatting is a real issue. Luckily, thanks to the Anticybersquatting Consumer Protection Act (ACPA) – U.S. citizens are protected, while the international arbitration system of ICANN provides the needed protection for those outside of the U.S.