Does your domain name affect SEO?

Search engine optimization (SEO) refers to a set of practices and techniques which are employed to increase the amount of organic traffic that comes through search engine queries.

Given the fact most users rely on Google to search the web, webmasters try to follow Google Guidelines in order to rank well on this search engine page result for relevant keywords. Google’s ultimate goal is to offer the best possible user experience by offering only the most relevant results for each user that types in a certain word or a phrase.

When you take in mind 93% of all website traffic comes from a search engine, learning SEO is recommendable for all webmasters, regardless of the industry they operate in.

However, Google’s complex algorithm takes in mind over 200 ranking factors, of which not all are equally important. One group of ranking factors that are related to domain is called domain ranking factors.

Domain ranking factors are not always in the spotlight when it comes to discussing SEO practices that bring results. However, they do matter and should not be disregarded, especially in terms of online security.

In this context, people from the SEO industry mostly focus on discussing the role Domain Authority or exact-match keyword domains have.