BACKGROUND
Gilano Dates or Gilano Trading Company supplies Top Quality Dates. They are one of the Best Dates Exporter and Dates Processor of Pakistan Fresh Date. Most importantly, a dealer and supplier of dates that includes, Conventional & Organic Dates, Fresh & Dried Dates, Pitted Dates, Diced Dates, Chopped Dates & Whole Dates.
CHALLENGE
Gilano Dates has been in the dates export industry since 1990 and is one of the premier exporters and suppliers in Pakistan. However, in their thirty years in the industry, they had not upgraded their brand image to reflect the A1 quality and services they provide world over. The biggest challenge here was to give the brand a more prominent look, feel, and energy without losing the core values of professional, high-quality services for world-class product. Beside a premium website they need to appear on top with certain keywords.
SOLUTION
We worked with Gilano Dates from the ground up, beginning with brand positioning and brand strategy. With this information, our design, development, and content teams worked together to create a new website with fully optimized content that is modern, dynamic, and showcases the brand’s main markets, capabilities, and equipment. The site was created to be easy-to-navigate for their clients, while also showcasing their experience and capabilities to the general public.
RESULT
The upgrade of both the site and the logo was done to better reflect the brand today while paying homage to their past. Plus, in Google they're ranking on top and first pages with almost all the keywords they needed and discussed with us. Additionally, more we optimized for them.