BACKGROUND
Impact Printing Solutions offer all types of Printing Services (Offset & Digital) for Offices, Organizations, Educational and Professional Institutions & individuals.
They’ve more than 15 years of experience and have served many businesses with designing & printing solutions.
CHALLENGE
Impact Printing Solutions, formerly known as Adamali M Lakerson. They felt their quality of work separated them from the rest, but didn’t have a marketing strategy in place. They explained they wanted to appeal to their target audience, but without a marketing strategy they can't, their brand needed attention as well.
SOLUTION
VirtualReality developed brand guidelines, detailing colors, typography, applications, and collateral that would best represent them in the market. A revision on the brand name as well as a clean and object oriented web presence that stand them out from the crowd. A new website was made that is easy-to-navigate along with background and history of the brand.
RESULT
The new logo system, a responsive new website that is mobile friendly, and thoughtful branding enhanced Impact's position in the marketplace and will eventually increase engagement and brand trust.