CHALLENGE
Our main goal for the new site is to provide an enjoyable experience. We envisioned a clean, modern web design that makes it easy to find what visitors are looking for, whether they need more information about practice areas, want to schedule a consultation, or hear from their clients and learn more about 'Professional Connections'.
We know that websites are visited from a smartphone, tablet, or laptop, which is why we’re thrilled to feature responsive web design technology. This allows the site to scale to every device, so they easily find product information, check out images, and read the 'Professional Connections' blog on any size screen, including smartphones and tablets.
SOLUTION
Creating a visual interface that is simple to use and showcases the firm’s brand sees visitors greeted with Professional Connections’s key messages of focus, experience, and responsiveness above a subtle image. Links lead to more information on the firm as well as latest articles, representing the consultants’ ongoing contributions to the legal industry. Scrolling down, visitors are taken to an our services links, a new feature of the site where key upcoming events for the firm are found, and last but not least, firm blogs and testimonials. The various sections are colour blocked in the secondary colour scheme with links and information featured in the vintage navy and blue.
RESULT
The site is uncomplicated and effortless with clear navigation. We achieved this by showcasing the essentials and giving users a clear route through the site from the moment they start scrolling.
So far the feedback has been amazing; everyone has been really positive about the new look and feel of the website.